Clik here to view.
First Shoot With TNR
To get to the Press Association office for 7.30am I had to wake up at 6am! Something I had not done for a very long time. Excitement is what dressed me that morning, and it was anxiety that made me...
View ArticleClik here to view.
Mr Wolfdog and social marketing
The “Mr. Wolfdog” campaign which was run by Old Spice has been one of my highlights of the first part of 2013. Not only is it a standout performer for this year, but it is one of the best social...
View ArticleClik here to view.
Battle of the video apps: Vine vs. Instagram
As with anyone involved in video production, PR or Marcomms, we get excited when new video platforms are launched. Whilst scouring the internet in our down time and playing with Vine and the even newer...
View ArticleClik here to view.
Why a digital content strategy is a must and not an option
We are often bombarded by incredibly dubious catchphrases such as “great content should be engaging” – but what does engaging actually mean?! Andrew Bruce Smith, author of Share This, identifies the...
View ArticleClik here to view.
It’s a great day for sport – National Lottery Anniversary Run
As we hit the year on mark from London 2012 there is much news surrounding the Olympic legacy and getting more people involved in sport. Well, today the TNR film crew were at the Queen Elizabeth...
View ArticleClik here to view.
Snapshot: Jenny Carter, Senior Account Director, LightBrigade PR
Snapshot is a weekly feature giving an insight into the different people working within the Media & Communications industry. Jenny Carter, Senior Account Director at LightBrigade PR tells us about...
View ArticleLondon Live and local content
This week we attended a Gorkana Breakfast meeting with Jonathon Boseley, Head of Programming, and Vikki Cook, Head of News and Current Affairs at London Live. As the new channel launches at the end of...
View ArticleClik here to view.
Pimp my ride…with the weekly shop!
What can you do if you cant get your weekly shop in the back of your car? Stick it to the bonnet, obviously! Not sure it’ll be much success driving down a busy motorway (unless your stuck on the M25 in...
View ArticleClik here to view.
Digital or print PR coverage…which has the most sway?
There was some rather interesting research done by the media regulator Ofcom featured in PR Week recently. A survey of 2,731 people showed that 41% of them now accessed news on websites and through...
View ArticleIs TV dying?
The news industry is currently undergoing a great deal of soul-searching as it attempts to adapt to an evolving digital landscape. It’s no secret the way we share stories is changing, forcing editors...
View Article